Books to read on social media, personal branding and online PR:

• Me 2.0: Build a Powerful Brand to Achieve Career Success By Dan Schawbel
• Windmill Networking: Understanding, Leveraging & Maximizing Linkedin: An ... By Neal Schaffer
• Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide By John Jantsch

List of 101 social media sites to help market you or your business

View SEOmoz’s Social Media Marketing Guide

Social Media Addicts Association Meeting